Ram 1500 Named "Truck of the Year"


The Ram 1500 Ecodiesel was named the Truck of the Year by Esquire magazine. The award, which was announced in Esquire Magazine's December issue, was given to the truck highlighted for its fuel efficiency, style, functionality, value, versatility and safety. Considered by Esquire Editors are all truck models being sold on the U.S. Market; the judges match up trucks in each category and compare their abilities. Ultimately, the 1500's ability to appeal to car-buyers across America, from varying backgrounds and with different needs, made it stand out among the ambitious and competitive category.


Bob Hegbloom, the President and CEO of RAM Truck Brand, went on record to praise Esquire Magazine for having recognized the Ram 1500 EcoDiesel as the Truck of the Year. He talked about Ram Truck Brand's pride at having won the award. Despite the competitiveness of the market, the accolade is especially appreciated, as it shows Ram's ability to set itself apart from the pack and the best trucks in the segment.

�Esquire Magazine named the Ram 1500 EcoDiesel as being a game changer, showing that it is possible to create a full-size pickup that combines abilities across all sectors; the towing capacity of a larger truck, the fuel efficiency of a smaller engine, and the grumble of a harder working diesel. The EPA rated the EcoDiesel with 28 mpg, in the best ever highway-cycle result received within the 1500's segment. Ram has managed to best itself, by beating the record they had previously set with 25 mpg, by the Ram 1500 furnished with a 3.6-liter Pentastar V-6 gas engine.�

�Ram's 1500 is the most easily recognizable pickup on roads across the country. Its appeal varies across industries and professions, with buyers representing tradesmen, outdoors men and even ranchers; it remains a versatile truck no matter what its future function will be. With a variety of systems addressing fuel saving needs and innovative, first for its segment technologies, and TorqueFlite eight-speed automatic transmission, the Ram 1500 offers outstanding capability hat make the experience of driving and operating the truck a pleasure. The luxurious interior, featuring leather seating and real wood incorporated into the design, the truck will easily exceed the expectations of even the most experienced truck buyers and operators.

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