Most Loved Vehicles in America

Strategic Vision named its Most Loved Vehicles in America for 2015 year models and five vehicles from FCA US LLC took home the title. There is a winner in each vehicle segment as the Most Loved Vehicle, FCA also ranked highest in Strategic Vision's 20th annual Total Quality Index earlier this year. The five FCA vehicles include the Dodge Charger, Dodge Durango, Jeep Renegade, Fiat 500 and Fiat 500e.

Strategic Vision has many years of experience and has created their own algorithms and scales to measure things such as customer love and emotions that are difficult to measure. For the Most Loved Vehicle awards, the company created what they call the Customer Love Index which simply measures the amount of love that customers have towards each different vehicle. From there, it can be decided which vehicles are doing best at creating love and not just satisfaction, and the vehicles with the highest love index are chosen at the Most Loved Vehicles in America.

In order to calculate the Customer Love Index for each vehicle, Strategic Vision had to complete a quantitative New Vehicle Experience Study which consisted of over 44,000 vehicle owners who rated the vehicles.

Fiat 500

The Fiat 500 took home the title in the Miro Car segment. More than 1 million of these vehicles have been sold around the world since the launch in 2007. These cars have rich, Italian heritage and several personalization options for owners to express their individual personalities.

Fiat 500e

The Fiat 500e won the award in the Small Alternative Powertrain Car segment. The Fiat 500e is a small, electric car that is fun to drive and perfect for city-life. Environmental responsibility is achieved through this zero-emissions design that you can feel good about.

Jeep Renegade

The Jeep Renegade won the title in the Entry SUV segment. The Jeep Renegade combines Italian styling with Jeep's iconic off-road capability, open-air freedom and driving dynamics. �

Dodge Durango

The Dodge Durango won Most Loved Vehicle in the Mid-size SUV segment. The Durango has a standard 3.6-liter Pentastar V6 engine with an eight-speed transmission that provides 6,200 pounds of towing to take everything along for any family vacation.

Dodge Charger

The Dodge Charger won in the Full-size Car segment. The Charger Hellcat is the fastest, quickest and most powerful sedan in the world with a 6.2-liter supercharged HEMI Hellcat V8 engine. There are also the SE, SXT, R/T, R/T Scat pack and SRT 392 models.�

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