
Tim Kuniskis, who serves as the Head of Passenger Car Brands for Chrysler, Dodge, SRT, and FIAT - FCA North America, spoke to the Dodge brand's unrelenting devotion to power as evidenced in the Dodge Challenger SRT Demon. Said Kuniskis, "Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture." The Dodge Challenger SRT Demon belongs to a subculture of driving enthusiasts who prioritize power, muscle-car power, and reputation.
The Challenger SRT Demon will be revealed at the New York International Auto Show, but in anticipation of its release, Dodge will be releasing teaser videos that display the SRT Demon's extraordinary powers. The videos will contain clues as to the next chapter in the story of the SRT Demon, with Dodge adding further details regarding new engineering that went into the development of the vehicle. Dodge will be using the hashtag #DodgeDemon on social media platforms, including Twitter, Instagram, and Facebook, and Dodge enthusiasts are encouraged to utilize the hashtag as well.
The Dodge brand has long been then go-to for customers who want a classic American coupe or sedan, a powerful truck, or a sporty yet refined SUV. Dodge has been able to integrate every one of their vehicles with driver-oriented features, and along with the engineering from SRT, the brands have worked to create the most innovative performance features on the market. Dodge vehicles are known for their eye-catching design, along with hallmark features including signature racetrack tail lamps, 8.4-inch touchscreen Uconnect infotainment centers, and cold-air induction. The Demon name made its debut on the iconic third-generation Dart, starting with the 1971 Dart Demon.
We cannot wait for the 2018 Dodge Challenger SRT Demon, and we bet you can't either! You can look forward to the SRT Demon making its debut on April 11th, just ahead of the New York International Auto Show. If you want to learn more about the Dodge or SRT brands, contact us today at East Hills Chrysler Jeep Dodge Ram!